Endpoint Medical Communications - Brand Guidelines

Endpoint Medical Communications

Brand Guidelines

A comprehensive guide to our visual identity, positioning, and brand application standards for creating consistent, credible, and distinctive communications.

01

Brand Overview

Understanding who we are, what we stand for, and how we position ourselves in the medical communications landscape.

Our Purpose

Endpoint convenes expert panels to develop high-quality, evidence-based, publication-ready manuscripts, supported by compliant amplification and reporting.

Who We Are

An independent medical communications partner that specializes in convening expert consensus and translating it into credible, publication-ready manuscripts. We are positioned as a Consensus Panel / Publication Specialist.

Our Superpower

Convening expert consensus panels and translating them into credible, publication-ready manuscripts with speed to market and comprehensive reporting as supporting strengths.

Brand Positioning

Academic but Accessible — We balance professional credibility with warm accessibility, avoiding oversaturated 'science-led' messaging that dominates competitors.

Core Brand Attributes

Five essential qualities that define how Endpoint shows up in every interaction.

Evidence-First

We lead with rigorous, data-driven insights and scientific credibility in all our work.

Reliable

We deliver consistent, dependable outcomes that Medical Affairs teams can count on.

Efficient

We streamline processes to provide faster timelines without sacrificing quality.

Accessible

We maintain clarity and usability in all communications and deliverables.

Trusted

We operate with independence and integrity, reinforcing credibility with all stakeholders.

02

Color Palette

Our color system balances credibility with differentiation. Navy provides professional foundation while Teal and Coral create memorable distinctiveness.

Primary Colors

Navy
#0f2940
R=15 G=41 B=64
Teal
#03738c
R=3 G=115 B=140
Coral
#d97652
R=217 G=118 B=82

Secondary Colors

Burgundy
#8c403a
R=140 G=64 B=58
Dark Teal
#024959
R=2 G=73 B=89
Light Coral
#f29877
R=242 G=152 B=119

Neutral Colors

Cream
#f5f3ef
R=245 G=243 B=239
Light Blue-Gray
#e6f1f3
R=230 G=241 B=243
Light Gray
#e7eaec
R=231 G=234 B=236
Medium Gray
#cfd4d9
R=207 G=212 B=217

Color Usage Guidelines

For Credibility: Lead with Navy in logos, presentations, and RFP responses to reinforce professional trust with conservative pharmaceutical audiences.

For Differentiation: Use Teal + Coral in marketing materials, website accents, and social media to stand out from navy-saturated competitors.

For Data Visualization: Use the full palette strategically—Teal and Coral for primary data points, secondary colors for supporting information, neutrals for backgrounds.

03

Typography

Our typography reinforces 'Academic but Accessible' positioning through a balanced pairing that conveys both professionalism and clarity.

Primary Font: Inter

Inter is a clean, highly legible sans-serif designed specifically for screens.

Weights: Regular (400), Medium (500), Semibold (600), Bold (700)

Use for: Body copy, captions, lists, buttons, form fields

Display Font: Outfit

Outfit is a geometric sans-serif that adds personality without sacrificing professionalism.

Weights: Medium (500), Semibold (600), Bold (700)

Use for: Headlines, section titles, callouts, marketing materials

Typography Hierarchy

H1 Headline - Outfit Bold 48px
Convening Expert Consensus
H2 Headline - Outfit Semibold 36px
Publication-Ready Manuscripts
H3 Headline - Outfit Semibold 24px
Academic but Accessible
Body Text - Inter Regular 16px
Medical Affairs teams face increasing pressure to generate credible insights quickly, while navigating long timelines, internal resource constraints, and the need for scientific independence. Endpoint exists to make this process simpler, faster, and more reliable—without sacrificing rigor or credibility.
04

Logo System

The Endpoint logo consists of a geometric 'E' wordmark with an integrated coral dot element. Consistent application ensures brand recognition.

Logo Variations

Endpoint Full Logo

Full Logo (Primary)

Use this version whenever possible for maximum brand recognition. Includes both wordmark and icon. This is the default logo for all applications.

Endpoint Icon Only

Icon Only

Use in contexts where space is limited or brand is already established (social media avatars, favicons, app icons).

Endpoint White Logo

White Logo

Use on dark backgrounds, navy or teal sections, or when reversed treatment is needed for contrast and impact.

Endpoint White Logo with Coral Dot

White with Coral Dot

Alternative reversed logo with coral accent dot. Use on dark backgrounds when you want to emphasize the brand's distinctive coral accent.

✓ DO
  • Use approved logo files only
  • Maintain clear space requirements
  • Use on white, cream, or light gray backgrounds
  • Scale proportionally
  • Use Navy version as primary
✗ DON'T
  • Distort, stretch, or alter proportions
  • Place on busy or low-contrast backgrounds
  • Rotate or tilt the logo
  • Add effects, shadows, or outlines
  • Change colors outside approved palette
05

Our Value Proposition

We make it easy to convene experts and create publication-ready manuscripts.

This promise is credible because of three key differentiators that set us apart from traditional agencies and internal pharma execution.

01

Faster Delivery

Endpoint delivers faster and more efficient publication-ready outputs than traditional publication models.

02

Independent Credibility

We operate as an independent, third-party partner, reinforcing credibility with faculty, journals, and Medical Affairs teams.

03

Reduced Burden

We consistently translate expert discussion into usable, publication-ready manuscripts, reducing internal burden for Medical Affairs.